About FineFix
Tech-first construction management for brand-perfect results at every location.
Our Mission
To eliminate the guesswork from construction by giving every team one layer of truth.
Why we built FineFix
Specs sit in emails, binders, and drives. There is no centralized brand intelligence, so PMs spend hours each week re-answering the same routine questions, field crews wait on callbacks, and franchisees see less of their build than their peers do.
FineFix gives multi-unit builders one layer of truth. We ingest your prototype package and spec books, train Build AI on them, and answer field questions in seconds with a citation back to the source, so franchise rollouts open on time, every time.
What We Believe
Clarity Over Chaos
Every decision should be backed by clear, accessible information.
Builder-First Design
Tools that work for the people actually on the job site.
Predictable Outcomes
No surprises. No excuses. Just results.
Multi-Unit Builders Are Overlooked
Top construction platforms like Procore, Autodesk, Oracle Primavera, Viewpoint are built for large commercial projects, not franchise rollouts with tight timelines and brand consistency requirements.
The Problem: Decentralized Buildouts
Specs are spread across emails, drives, and binders. There is no single layer of truth across active builds and renovations.
- Different GC, different tool, different format per site.
- Field crews wait on calls and texts for routine spec answers.
- Updates to franchisees are patchy. They see less than their peers.
- PMs spend hours each week re-answering the same questions.
FineFix: One Layer of Truth
We ingest your prototype package and spec books and turn them into Brand Intelligence the whole project draws from.
- 70% of field questions answered with a citation back to the spec book.
- Same view for franchisor, franchisee, PM, and field crew, role-appropriate.
- App-free for crews: text, voice, or browser. No installs.
- Native multilingual: crews ask in their language; PMs read in English.
Platform Capabilities
Brand-Perfect Results
One Clear Standard
Finishes, surfacing, acoustics, and IT built consistently across North America. Same high-quality finish at every location.
Instant Answers
Cited to your spec book
Build AI answers contractors in seconds using your specific spec book and prototype package. Reduce rework caused by miscommunication.
Built to Scale
Predictable Openings
Systems that grow with you while removing internal PM strain. Launch multiple locations without multiplying headcount.
Total Transparency
Real-Time Alignment
Live updates and photos through FineFix dashboards. Projects with detailed daily reporting have 50% fewer disputes.
Built for Everyone on the Job
From the head office to the job site, FineFix aligns every stakeholder with clear, role-specific tools.
✕The Problem
No single view across every active build plus renovations. Updates arrive as emails, photos, and phone calls, reconciled manually each week.
✓The FineFix Solution
One dashboard across every active build and renovation, with brand-standard adherence and milestone visibility in real time.
Built by former GCs with franchise, operator, and tech experience
Founders are former general contractors with franchise and tech experience.
Devon McKenzie
- 15+ years in real estate, construction, and large-scale venue operations
- Directed residential and commercial buildouts and selected/managed subcontractors
- Founded platforms to streamline booking, lead generation, and contracting
- Deep franchise operator relationships across Canadian real estate
Josh Bauman
- 16+ years across tech, construction, and business development
- Built operating teams for multi-unit operators
- Led client-management and growth functions at startups and established firms
- Runs pilots end-to-end: scope, success metrics, handoff
Keith McKenzie
- 19+ years in tech, consulting, and strategic growth leadership
- Drove product and strategic growth at Microsoft and Deloitte
- Built and shipped platforms at startup pace through enterprise scale
- Former strategic growth lead at Neon Popsicle
From buildout record to operating intelligence
Every answered question, spec citation, and site photo is structured data. The same knowledge base that deflects field questions during construction becomes a maintenance record at turnover.
Build
- Spec-cited answers with audit trail
- Site photos tagged to location & phase
- Subcontractor directory per location
Operate
- Warranty clock auto-started at install
- Maintenance tickets link to original spec
- Franchisee FAQs grounded in their own site
De-Risk
- Failure-mode data by vendor / spec
- Portfolio risk scoring for franchisors
- Risk-share pilots with carriers
Directional, not committed roadmap. Phase 01 is in production. Phase 02 is scoped. Phase 03 is an exploratory thesis we'd build with a founding brand and carrier partner.
Works With Your Existing Tools
Day-1 integrations with Procore, Slack, and Smartsheet. Open API for custom connections. Dropbox and Google Drive coming soon.
Ready to see FineFix in action?
Tell us about your rollout and we'll scope a pilot for your buildout pipeline.
Request a Pilot